I am the co-founder of Swipe and love running my own company. This is what I always wanted to do: doing things instead of talking about them. I have a passion for  great design, exceptional software and inspiring brands.

I have made a lot of mistakes in the last 20 years of my business life, but I also did a few things right. I learned a lot from inspiring people all over the world whom I had the luck to meet. 

Sometimes I get asked: How is it running a company? How did you get there? How can I make a living out of what I like? How do you build an aspirational brand?

This is the place where I share some of those experiences and thoughts.

I meet a lot of interesting people and some of them I will introduce on this side. I will try to give you an insight on how we run and build Swipe over the course of time.

Let me know what you think. Anything of interest you would like to read from me? Criticism? Comments? Just drop me a line on Twitter @JuergenAlker or send me an email.