Master Class
Stay Ahead: Embrace and Adapt to the Inevitable Digital Shift.
The pace of technological evolution redefines how we interact, communicate, and perceive reality.
Today's younger generations, not separating between “digital” and “real life” anymore, are driving a tectonic shift in behaviors and expectations.
Digital identities, ownership of virtual assets, and immersion in 3D worlds are their norms, not exceptions. As they rewrite conventions, they challenge brands, companies, and traditional business models to evolve or risk obsolescence.
In such rapid change, distinguishing between short-term trends and long-lasting shifts is challenging. Despite the noise surrounding Web3, NFTs, and the Metaverse, it's crucial to recognize their profound implications beyond mere buzzwords.
These concepts highlight profound transformations within the digital landscape. Even if the buzz can sometimes be overwhelming, the truth remains: digital progression is relentless, driven further by AI and Spatial Computing.
Each of us, as individuals, must invest time to understand these groundbreaking digital shifts. We must stay curious and open-minded because change is inevitable. For brands and innovators, this uncharted digital territory further demands agile strategies not just to stay ahead but to reimagine and shape the future actively.
Are you ready to embark on this journey to explore, understand, and capitalize on the potential of this emergent digital era? Join my masterclass and expand your perspective, separating the transformative signal from the transient noise.
Stay Ahead: Embrace and Adapt to the Inevitable Digital Shift.
The pace of technological evolution redefines how we interact, communicate, and perceive reality.
Today's younger generations, not separating between “digital” and “real life” anymore, are driving a tectonic shift in behaviors and expectations.
Digital identities, ownership of virtual assets, and immersion in 3D worlds are their norms, not exceptions. As they rewrite conventions, they challenge brands, companies, and traditional business models to evolve or risk obsolescence.
In such rapid change, distinguishing between short-term trends and long-lasting shifts is challenging. Despite the noise surrounding Web3, NFTs, and the Metaverse, it's crucial to recognize their profound implications beyond mere buzzwords.
These concepts highlight profound transformations within the digital landscape. Even if the buzz can sometimes be overwhelming, the truth remains: digital progression is relentless, driven further by AI and Spatial Computing.
Each of us, as individuals, must invest time to understand these groundbreaking digital shifts. We must stay curious and open-minded because change is inevitable. For brands and innovators, this uncharted digital territory further demands agile strategies not just to stay ahead but to reimagine and shape the future actively.
Are you ready to embark on this journey to explore, understand, and capitalize on the potential of this emergent digital era? Join my masterclass and expand your perspective, separating the transformative signal from the transient noise.
Content
The Deep Dive
This is what the Masterclass will cover:
Web3, NFTs, and the Metaverse - A Deeper Dive
• Brief history of digital evolution and milestones.
• Why the transition from Web2 to Web3 is more than just hype.
• The significance of blockchain and decentralization in today's digital era.
Understanding the Terminologies
• Demystifying buzzwords: Smart Contracts, DAOs, Metaverse, and more.
• Web3 vs. the Internet as we know it: Key differences and implications.
NFTs: Beyond digital art and collectibles.
• A deep dive into some of the most successful Web3 brands
• Learnings from the rollercoaster that the NFT space has been – from the beginnings, the hype phase to today.
Brands in the New Digital Frontier
• Case studies: Brands that successfully integrated Web3, NFTs, and the Metaverse.
• Examples of how brands use new technologies for loyalty, membership and brand-building
• How some brands missed the mark: Lessons to learn.
The Heartbeat of Technological Progress
• Evolving use cases and industries impacted by Web3 and Metaverse technologies.
Creating Business Models in the Web3 Space
• Unpacking revenue streams: Minting, royalties, secondary sales, and more.
• Collaboration, partnerships, and building trust in decentralized projects.
Strategies and Tools
• What to consider when setting up a project or initiative
• Legal aspects of Web3: Intellectual property, licensing, and regulations.
• Community engagement: Discord servers, Twitter Spaces, etc.
Personal Experiences
• Sharing my journey: Successes, pitfalls, and key takeaways.
• Strategies that worked and those that needed rethinking.
Exploring the Future: Predictions and Preparations
• Intersection of VR and AR with Web3: Opportunities and challenges.
• What could Apple's entry into AR / VR mean for brands?
• What use cases will we see built around Apple Vision Pro?
Interactive Sessions and Collaboration
• Addressing questions, discussing trends, and clarifying doubts.
• Brainstorming and conceptualizing Web3 ideas with participants.
Wrapping Up: Charting the Path Forward
• Actionable steps to begin or refine your Web3 journey.
• Curated resources, readings, and tools to explore post-masterclass.
The Deep Dive
This is what the Masterclass will cover:
Web3, NFTs, and the Metaverse - A Deeper Dive
• Brief history of digital evolution and milestones.
• Why the transition from Web2 to Web3 is more than just hype.
• The significance of blockchain and decentralization in today's digital era.
Understanding the Terminologies
• Demystifying buzzwords: Smart Contracts, DAOs, Metaverse, and more.
• Web3 vs. the Internet as we know it: Key differences and implications.
NFTs: Beyond digital art and collectibles.
• A deep dive into some of the most successful Web3 brands
• Learnings from the rollercoaster that the NFT space has been – from the beginnings, the hype phase to today.
Brands in the New Digital Frontier
• Case studies: Brands that successfully integrated Web3, NFTs, and the Metaverse.
• Examples of how brands use new technologies for loyalty, membership and brand-building
• How some brands missed the mark: Lessons to learn.
The Heartbeat of Technological Progress
• Evolving use cases and industries impacted by Web3 and Metaverse technologies.
Creating Business Models in the Web3 Space
• Unpacking revenue streams: Minting, royalties, secondary sales, and more.
• Collaboration, partnerships, and building trust in decentralized projects.
Strategies and Tools
• What to consider when setting up a project or initiative
• Legal aspects of Web3: Intellectual property, licensing, and regulations.
• Community engagement: Discord servers, Twitter Spaces, etc.
Personal Experiences
• Sharing my journey: Successes, pitfalls, and key takeaways.
• Strategies that worked and those that needed rethinking.
Exploring the Future: Predictions and Preparations
• Intersection of VR and AR with Web3: Opportunities and challenges.
• What could Apple's entry into AR / VR mean for brands?
• What use cases will we see built around Apple Vision Pro?
Interactive Sessions and Collaboration
• Addressing questions, discussing trends, and clarifying doubts.
• Brainstorming and conceptualizing Web3 ideas with participants.
Wrapping Up: Charting the Path Forward
• Actionable steps to begin or refine your Web3 journey.
• Curated resources, readings, and tools to explore post-masterclass.
All the Details.
The masterclass is divided into three online sessionsthree online sessions. In the first two sessions, we will cover the different topics, followed by time for questions and discussions. In the third session, we will answer open questions or dive deeper into some basics.
Ready to join me? Dates for the next masterclass:
Ready to join me? Dates for the next masterclass:
Session 1: Monday, 16.10.2023, 4.00pm - 6.00pm CET
Session 2: Wednesday, 18.10.2023, 4.00pm - 6.00pm CET
Session 3: Thursday, 19.10.2023, 4.00pm - 6.00pm CET
💵 Costs €390,- plus VAT (€464,10 incl. VAT).
🔥 Still questions? mail@alker.io
✏️ Sign up now!✏️ Sign up now!
All the Details.
The masterclass is divided into three online sessionsthree online sessions. In the first two sessions, we will cover the different topics, followed by time for questions and discussions. In the third session, we will answer open questions or dive deeper into some basics.
Ready to join me? Dates for the next masterclass:
Ready to join me? Dates for the next masterclass:
Session 1: Monday, 16.10.2023, 4.00pm - 6.00pm CET
Session 2: Wednesday, 18.10.2023, 4.00pm - 6.00pm CET
Session 3: Thursday, 19.10.2023, 4.00pm - 6.00pm CET
💵 Costs €390,- plus VAT (€464,10 incl. VAT).
🔥 Still questions? mail@alker.io
✏️ Sign up now!✏️ Sign up now!
Quotes
Previous Masterclass Feedback.
“It doesn't get more comprehensive, clearer and more up-to-date than this. Jürgen shares his deep knowledge and understanding to a maximum extent. He has a clear answer to any question and if there is no answer then he admits that completely unpretentiously.”
“The 9 is actually a 10 ;) As there is always something to improve. I've really enjoyed the class again. The first time I didn't had a cloud about the topic, so the second time I was able to digest the content differently and that helped a lot for an even deeper understanding.”
“I think the masterclass was very well set-up with a lot of information…less focussed on terminologys and explaining words and more on finding inspiration in other cases. Got me thinking about the endless possibilities there are.”
“For me, the course was incredibly insightful as it provided a thorough and critical examination of various brand and community case studies over time, including data and explanations. This was not limited to just one case, which allowed for a more comprehensive understanding of the subject matter.”
Previous Masterclass Feedback.
“It doesn't get more comprehensive, clearer and more up-to-date than this. Jürgen shares his deep knowledge and understanding to a maximum extent. He has a clear answer to any question and if there is no answer then he admits that completely unpretentiously.”
“The 9 is actually a 10 ;) As there is always something to improve. I've really enjoyed the class again. The first time I didn't had a cloud about the topic, so the second time I was able to digest the content differently and that helped a lot for an even deeper understanding.”
“I think the masterclass was very well set-up with a lot of information…less focussed on terminologys and explaining words and more on finding inspiration in other cases. Got me thinking about the endless possibilities there are.”
“For me, the course was incredibly insightful as it provided a thorough and critical examination of various brand and community case studies over time, including data and explanations. This was not limited to just one case, which allowed for a more comprehensive understanding of the subject matter.”