Jürgen Alker

Hi, I’m Jürgen.Driven by curiosity, I turn complexity into focusedfocused strategies.

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Understand. Simplify. Innovate.

I've always been driven by curiosity, especially in new technologies, and a deep passion for building brands. Today, I connect the dots from my past experiences with emerging technologies' potential.

These innovations are reshaping brand experiences and need new business models. In our rapidly evolving world, it's crucial to discern the signal from the noise, simplifying what seems complex to start executing new ideas. (This is what I do in my Masterclass)

Navigating the Noise.

I started working in 1993. Bill Clinton was the new US president, and everybody listened to Pearl Jam – but I listened to Run-D.M.C. So many more things have changed since then than have stayed the same.

I was always curious about “new things.” I set up different businesses and worked with inspiring people. Today, I use my past experiences and curiosity for “the new” to show the future’s potential.

Decoding Tomorrow.

The digital landscape is constantly evolving.

It is more complex than ever to keep up to speed with AI, Web3, Metaverse, or Spatial Computing. I simplify the complex and show what is out there. Together, we can craft a strategy tailored to today's needs.

Demystifying Tech.

Unlocking the potential of emerging technologies requires a guide.

I demystify emerging technologies on stages and in boardrooms. My talks and workshops empower you to strategize with clarity and confidence.

“Talking to Jürgen about new business models is inspiring and always leaves me with new ideas.“
Tarek Müller, About You, Co-Founder and Managing Director
Jürgen Alker
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