Alker

Constantly Curious

Liverpool and a few principles.

I spent the weekend in Liverpool, meeting a client. Sadly, I can't write anything about what we discussed or what I work on; I can only share a few nice pictures.

September 2024 · 2 min read

Red mural reading You'll Never Walk Alone painted on a brick house wall on Skerries Road

But while I was in Liverpool, I did something I always wanted to do: I wrote down a few principles that are important to me and what I expect from the people I work with.

What do you think? Would you add something else? Are they too arrogant? Or misleading?

My Principles

Trust is non-negotiable. Mutual trust is the foundation of our partnership. You can count on me to be transparent and reliable, and I expect the same in return.

I avoid complexity. Complicated plans often get ignored. Simple, clear strategies lead to real results.

I get straight to the point. No middlemen, no layers of approval. I partner with the people who can say “yes” and mean it.

Ideas are cheap; execution is gold. Everyone has ideas. Few turn them into reality. That’s where I come in.

I aim for meaningful impact. Incremental progress is valuable, but together we create significant advancements that truly matter.

Titles don’t impress me. Egos and hierarchies slow things down. Let’s work as equals and get things done.

Less talk, more action. I prefer showing you what I can do rather than making big promises. Let’s focus on achieving real results together.

Let’s make sure to have fun along the way. The best work happens when we’re enjoying ourselves.

Shuttered red LFC Official Merchandise kiosk standing in front of a patterned red brick wall Liverpool city street with a red pedestrian light, stone office blocks and a chequered glass tower under a cloudy sky Full Anfield crowd with a red and white card mosaic, boards reading Ron Yeats 1937–2024 and You’ll Never Walk Alone Red Anfield Wrap board on a house wall: a face in profile and the line Jürgen reminded us of who we’ve always been Weathered Victorian building of red brick and stone with an ornate corner tower, plants growing from it, under a blue sky Five Guys cheeseburger with sesame bun, lettuce and melted cheese on foil, a branded red and white cup behind it

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WRITING

Constantly Curious.

Stories and observations on brands, football, culture and technology, including a few from thirty years ago.

  1. October 2026Judge Dredd opens a Palace store
  2. September 2026Who needs a frog on a T-shirt?
  3. August 2026Thanks, Tim
All writing
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