Writing
Beyond ninety minutes
Ten articles on how professional athletes can build their second career. Written for players, and for the people who advise them.
The Pitch Dial Was Meant for Something Else
Technics built the SL-1200 as a hi-fi turntable in 1972. DJs had other plans. Now there’s a 55th anniversary edition.
June 2026Hypebeast is building a room for football
A streetwear publisher ends its world tour with a month of football in New York, setting the room the kit brands play in.
June 2026Puma left the match shirt alone and put a designer on everything else
Puma can’t out-spend Nike and adidas on the match shirt, so it handed the travel wear and goalkeeper kits to Salehe Bembury and made the edges of the kit the story.
June 2026FIFA took record sponsorship money; the brands without a badge are winning the week
As the World Cup fills US stadiums, the creator-led small-sided leagues are going after a different, younger audience.
June 2026Why Chelsea Brought In Jay-Z’s Roc Nation
Chelsea’s new partnership with Jay-Z’s company, and what clubs are borrowing from the music business to reach America.
June 2026The $210 Boot That Never Touches Grass
Nike’s biggest World Cup play barely mentions a match. The tell is whose logo ends up on the shirt.
May 2026People keep telling me I have a great network.
Trying to unwind what good networking actually is.
January 2026Footwear for Your Head: The Weird Science Behind the Nike Mind.
Nike just dropped the Nike Mind 001 and Mind 002. If you want to run faster or score more goals, look elsewhere.
November 2025Carhartt at Tate Modern
Last night I was invited by Carhartt to celebrate 50 years of the Active Jacket at the Tate Modern in London.
August 2025The Hideout.
If you know, you know.
May 2025What happens when an iconic recording studio intersects with an iconic sneaker brand?
Yesterday adidas Originals, Abbey Road Studios and the soon‑to‑open Co‑op Live arena quietly answered that question by unveiling the adidas Originals Recording Studio in Manchester.
May 2025Have you ever been to a Travis Scott concert?
Most of you probably not. What a miss.
April 2025No roadmap, just curiosity.
Last August, I was spending my holiday on Mallorca - again.
April 2025Design meets Coffee. Two of my favorite things - finally in one book.
Design has always been a passion of mine. Especially when it comes to beautiful, well-thought-out spaces. And some of the best-designed places I’ve come across over the years? Coffee shops.
April 2025Yesterday’s success doesn’t buy you tomorrow.
So many people keep waiting.
February 2025Make Something Wonderful
Today, Steve Jobs would have turned 70. The Steve Jobs Archive just released a clip from an internal meeting.
February 2025Retail is dead. Not everywhere.
Palace is about to open a new store in Seoul on February 8th.
February 2025Stüssy Inc.
One of my favorite brands.
December 2024The Pivot: Playing the Infinite Game of Business.
When I started my first company, I thought success was about mastering the plan—sticking to it, executing flawlessly, and arriving at that perfect destination.
November 2024“After all, there’s no finish line.”
Early in my career, I thought success was about reaching milestones—those “I’ve made it” moments.
November 2024Nike’s Secret Revealed: Travis Scott’s CactusCon at ComplexCon Las Vegas.
Nike sent us, SoccerBible, a message a few days ago about a secret event. We had no idea what it was. Now we know—it was about Travis Scott, ComplexCon, CactusCon, the Cactus Colosseum, and football.
November 2024Learning from Athletes: Moving On and Starting Over.
Career transitions aren’t just about changing jobs—they’re about reshaping who we are and finding new purpose.
November 2024Athletes Die Twice: Navigating Life After Sports
A few weeks ago, at the Spielmacher Konferenz, I shared some thoughts on the unique journey professional athletes face when their careers come to an end—a transition often called the “first death.”
September 2024Liverpool and a few principles.
I spent the weekend in Liverpool, meeting a client. Sadly, I can't write anything about what we discussed or what I work on; I can only share a few nice pictures.
September 2024Why I love to work internationally.
I flew to Chicago early in August and joined Real Madrid on their US Tour.
July 2024Supreme is being sold. Again.
I have been following Supreme since 1998. That was the first time I stumbled upon their store in NY. It was also the first time I was in New York.
January 2024A$AP Rocky's 'Riot': The Unexpected Launchpad for Fenty's Newest Hype.
Blending Beats, Business, and Beauty.
December 2023There are no blocks.
I have been quiet for the past few weeks. I read so much stuff in newsletters and on LinkedIn, and I often feel like I am reading the same stuff over and over again.
October 2023🎤 From Turnschuhe to Sneakers: The Hip-Hop & Brand Love Affair of '86
Today, collaborations between musicians and brands are nothing special anymore. But in 1986, they were groundbreaking.
September 2023Constantly Curious.
This is the new name of this newsletter. It actually never had a name. It was just “my newsletter.”
August 2023Lessons from LA: How Supreme's Legacy Influences Modern Digital Branding.
In today's rapidly evolving digital landscape, innovative technologies like Web3, AI, and spatial computing pave new avenues for brands to tell compelling stories and craft new marketing strategies.
August 2023Hidden x G-Shock: A Partnership in Timekeeping.
I am a big fan of Hidden. I was a big fan of G-Shock in the 90ies, I had a few of them. And I like well-made collaborations between brands.
August 2023“This shit is outta control” – Travis Scott
Travis Scott's album launch of “Utopia” is a branding, storytelling, marketing, and business-building masterpiece.